In October 2021, The Glen Grant, a distinguished Speyside single malt Scotch whisky, partnered with Rolls-Royce to host an exclusive launch event at the Rolls-Royce showroom in Mayfair, London. This event celebrated the release of The Glen Grant Dennis Malcolm 60th Anniversary Edition Aged 60 Years, a limited-edition whisky honoring Master Distiller Dennis Malcolm's six-decade career in the whisky industry.

The launch event was attended by notable figures, including Campari Group CEO Bob Kunze-Concewitz, designer Joshua Kane, and editor Farhad Heydari. Guests had the opportunity to sample the rare whisky and engage with Dennis Malcolm himself, all within the luxurious setting of the new Rolls-Royce showroom.